AI Insights · Timothy · January 2024
Q4 2023 Snapshot: Top Fast Food Apps in Latin America on iOS
A look at the Q4 2023 performance of the leading Fast Food and Fast Casual Restaurant apps on iOS in Latin America, revealing trends in downloads and user engagement. Insights from Sensor Tower provide a detailed glimpse into the app dynamics of the region.
In the fourth quarter of 2023, the fast food and fast casual restaurant apps continued to engage users across Latin America on the iOS platform. Data from Sensor Tower showcases the performance of the top players in this category.
McDonald's Offers and Delivery saw a notable uptick in downloads, starting the quarter with around 75K downloads and peaking at 127K in mid-November. Weekly active users (WAUs) mirrored this trend, initially registering 609K users and climbing to a high of 837K in the same period.
Burger King Brasil also experienced growth in downloads, with numbers rising from 25K to over 34K by the quarter's end. The app's WAUs showed a similar trajectory, starting at 124K and reaching a peak of 166K in November before closing the quarter at 124K.
Starbucks México had a more fluctuating quarter in terms of downloads. After an initial 15K downloads, there was a dip to around 11K, but the app finished strong with 18K downloads in the last week of December. Active users showed a steady increase, starting at 151K and ending the quarter with a significant rise to 166K.
Domino's Pizza México displayed a varied download pattern, with initial figures at 10K, a mid-quarter spike to 15K, and closing at 11K. WAUs for Domino's began at 39K and saw a peak of 49K in mid-November, ending the period at around 43K.
Lastly, Habib's maintained a steady presence in the market with downloads starting at approximately 7K, peaking at 11K, and ending the quarter at around 8K. The app's WAUs showed modest growth from 31K to almost 39K in November but ended the quarter with 34K active users.
For more insights and detailed app performance metrics, Sensor Tower provides in-depth data and analysis on the fast food and fast casual restaurant app market in Latin America.